It seems that the BBC (who I still find more trustworthy and comprehensive than the average US news service just because they're foreign) has a website (called Lab UK) dedicated to conducting studies on the internet through quizzes and such. Their big tagline varies along the lines of "Real Science!!" which I find quite amusing. You do what you have to in order to get your readers interested, I guess, but the biologist in me flinches when they say "Real Science!!" They have an information tab for [Real] scientists, which is more illuminating than the FAQ and info pages. Anyway, at the very least it's a more productive way to waste time playing online than the usual quizzes and games, and you still get a cute result at the end. Requires a BBC id/pword, quick registration, ostensibly to protect your answers and results. It's really fairly shrewd of whoever conceptualized Lab UK...
I did the "Web Behaviour Test:"I am a Web Elk! (gr)
Slow-moving - Web Elks like you take their time finding exactly the right morsels of information – just like the real-world elk who carefully browses for shoots and leaves to eat.
Sociable - Real-world elks are social and stay in herds to protect themselves from predators. When you browse the web you are also a social creature, often using social networks, or other sites whose content is created by its users, as sources of information.
Specialised - Web Elks perform best when they focus on one thing at a time, rather than trying to multitask. Just as the real-world Elk is perfectly specialised for its environment, you have learned that while the web makes it possible to multitask, it’s not always the best approach.
