Tidbits

To say that I'm a little behind on my reading would be putting it mildly. To say that I'm a little behind on my blogging would be just plain true. So it is with great pleasure that I bring you [totally dated] noteworthy blurbs from the January 2010 issue of Wallpaper* magazine.

First off, this issue used a customized version of QR codes (example above right) to supplement the physical magazine content with online content. They called these "Augmented Reality" or "AR" graphics (below right). Unfortunately for those of us without the requisite cutting edge technology of a webcam, the idea fell a bit flat. In theory, one would find the AR graphics (little pixelated squares) throughout the magazine and hold them up to a webcam while on the appropriate Wallpaper* website and see some spiffy extras. As yours truly doesn't have a webcam to test this with, you'll just have to believe that it was awesomely augmented. QR codes are a pretty neat idea in general, but I haven't seen them catching on much in the States. I like the idea of being able to easily access information on the fly. Someday, someday we'll catch up to all these bits of the future. Someday I'll have a car that flies, dangit.

Anyway!
The interesting bits (which I summarily tore out of the issue, the better to blog about) were these:

Gapminder: From Sweden, a data toy that makes statistics about social, economic and environmental development do things like cartwheels. What makes me most happy about the service is that they neatly list where the data comes from. With 430 tidy data sets, it's a pretty handy tool for the general public. I'd be interested to hear what people who work in data services think about it.

Gapminder also offers that you can make your own visualization using Motion Chart in Google docs, and since their data is downloadable, you're free to use it. It's also the same gadget that does visualizations in Google Analytics, from the looks of it. I wanted to embed one of their graphs here, but I don't think "Trendanalyzer" will let me do it. Click through the sample image for the real thing:


And then there's Enhanced Editions: Again with the augmented, this time with plenty of peripherals added into an ebook to make the experience more, uhm, contemporary. It looks like you can alter (annotate and change the font size) your ebook on your iPhone (and only your iphone) to your desire the extent that they allow, as well as get video and audio content interspersed with the text. Personally, I don't think our short attention spans needed any encouragement. However, this is a much better use of ebooks than simply putting text on a digital screen and expecting a revolution to come through the front door carrying flags and blowing trumpets. Their premise is that everyone goes to video for their "information" these days (quotes because I don't think the greater part of youtube could be called a research repository), and this is certainly reflected in their features page. There isn't even an option to read, you have to watch the video.

Quite frankly I find that frustrating and I never watch video unless it tells a story itself (you know, movies, music videos...) because if it's informational, I can get that information much faster by scanning text. I suppose I'm old fashioned, but I just haven't got time to sit around watching video after video, no matter how short they are.

And now I can check "get that pile of stuff I've been meaning to blog about into the recycling" off my to-do list. Hoorah!

Lessons learned

Commenting and leaving your website/blog info here and there on the interwebs can actually generate traffic. So sayeth my recent interpretation of the data I've been collecting on this very blog. Before you freak out, no, I can't tell exactly who you are, and if you're on the web you're spreading information about your surfing habits all over the place anyway. I left a comment over on Meredith Farkas' blog, Information Wants to be Free after the CIL2010 conference along with my blog address, and got a few clicks off it. That's certainly one way networking works, and why we should form connections online. (There's a building slowly on top of foundations metaphor here somwhere)

Posting links on certain days of the week, and times of day results in different levels of click-interest. I got a ton of clicks yesterday, and I suspect this is because people were le bored at work on a Monday. I'll have to devise a controlled experiment to test this theory. Maybe posting the same number of links of similar type every day? There are also notable changes in click frequency based on how I've "sold" the link in my tweet or text.

People are more likely to respond to a post or a link if they can see that others have done so before them. Facebook posts with lots of comments or clicks get shuffled to the top in the "Top Stories" feed, and if there are several comments saying "omg, so cool" and "this is great!" everyone else will click, too.

Which brings me to the irritating point that people are frequently more interested in visual content than in text. (this post is already screwed) This generally makes it difficult to communicate information to people because they are lazy or unwilling to go through all the trouble of reading. The blog Information is Beautiful takes advantage of this by posting awesome graphs, diagrams, charts and whatnot that are visually interesting, full of information, and make their point. I admit that I am also guilty of this trend. When I go through my Google Reader feed at lunch every day I beeline for the "pretty" items, the webcomics, and posts I know will be brief.

I'll just conclude by saying that posting interesting, wordy content and creating a reader base isn't as easy as one might think.

(if I put a kitten here, would you be more interested? another future study.)